• 16 December
• Anthony Miller
• interaction Design
• Comment ( 16 )
• 13

3 Ways to Improve Your Email Newsletter Open Rate

You’ve built a successful company; your clientele is increasing and you’re generating revenue. Congrats! But before you can relax, ask yourself if your marketing strategies are effective for business growth. Keeping your customers engaged and being top of mind are priceless to growth-driven businesses. Newsletters, when executed correctly, can provide useful information, delight customers, spark excitement and create anticipation.

You might think people don’t use email as much anymore due to the popularity of social media, however email marketing is more relevant than you think. In fact, 91% of people use email daily whereas 57% use Facebook and 14% use Twitter.

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Our Marketing Assistant Krissy is always brimming with new ideas, and has a passion for writing in every way. Using her voice behind our blog and social media platforms, Krissy is passionate about creating meaningful content whenever she can.

It’s important to measure the success of your email marketing campaigns through testing, analytics and continued refinement. Tracking open rates is a common metric used to evaluate engagement. After all, your campaign success relies on your subscribers opening your emails.According to MailChimp, the average open rate across all industries for 2018 is 20.81%. However, depending on your industry, open rates will vary. Research your industries average open rate to see how you compare.

Be mindful of industry averages, but if you really want to improve your email marketing efforts, focus on tracking your own newsletter open rates . What has been working? What hasn’t? You’ll be able to notice trends and adjust accordingly.